A new Alora Advisory case study outlines how a national brand perception study (10,000 respondents) helped a leading consumer medical devices brand validate positioning, quantify trust drivers, and align leadership claims to market evidence in India’s home healthcare devices market.
Excerpt
Introduction
A new Alora Advisory case study highlights how an independent brand perception study can strengthen positioning in India’s fast-growing home healthcare devices market. As adoption expands across categories such as blood pressure monitors, glucometers, oximeters, weighing scales, and nebulizers, competition has intensified and leadership narratives are increasingly difficult to substantiate without third-party evidence.
In credibility-driven healthcare categories, trust is not a marketing attribute. It is a purchase determinant. Consumers evaluate home healthcare device brands on perceived accuracy, reliability, availability, and confidence in clinical recommendations. In this environment, brands that rely on unvalidated leadership claims face higher reputational risk and weaker differentiation.
To address this, a leading consumer medical devices brand commissioned Alora Advisory to conduct a national brand awareness and perception program to objectively assess market standing, trust metrics, and competitive positioning.
The full case study is available here: Brand Perception Study in India’s Home Healthcare Devices Market.